There is no greater value you can bring to a customer than a smile on their face, and the most personal way to do this is through a human touch. Online, digital, web, banner, and other methods of face-to-screen interactions don’t move audiences more than their favorite movie or tv show. In the same way we love going out with friends or to the park with our dog, we love out of home experiences and interacting with brands in a fun and memorable way.
As customers download ad blockers and pay for streaming services which remove ads entirely, two options remain prominent for advertisers, interactive and engaging content & experiential marketing. Note, both of these methods require audiences to become involved in the ads themselves. No longer do one way messages make the cut when effective messages resonate with customers through prompting active responses.
To tell your story, you will need your own unique spin. While the goal of your experiential campaign is to interact in real time with customers, the big idea must align with the campaign. One clear example is Google’s “Building A Better Bay Area” campaign. Google allowed people to cast votes online for non-profits to receive $5.5 million worth of donations from the tech-giant, but they got the community involved as well.Seen below is an interactive screen located in the Bay Area where pedestrians can cast votes with a human touch in a visible location where strangers can interact and build a stronger connection with Google.
Now is your time to share examples of your favorite experiential marketing campaign. Another campaign to draw inspiration for your brand for is Mark Jacob’s pop-up twitter shop for his Daisy fragrance.