The Content Marketing Trend of 2018? GIFs

You’ve already shared them and perhaps don’t even know they’re ads. Which is kind of… exactly the point. The moment our minds recognize what we see is an “advertisement” or “someone trying to sell us something” we immediately shut down all methods of invitation and the walls go up. “This is a scam,” “I don’t believe it,” or “It’s just one of those things, it doesn’t actually work.” We know how we feel when we see ads, and it’s a conundrum content creators have been dealing with since consumer awareness […]

Narrative Structure. Audience Engagement. Character Development. Arts or Advertising?

“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.” Advertising is an art. It’s creating stories to connect audiences, bring fans on emotional arcs, and is interpreted by every creative differently. The same principles of storytelling, narrative structure, audience engagement, character development, empathy, […]

Google Bringing The Retail Fight To Amazon

If you want to read my thoughts, please read below. If you want to read the article that prompted this blog post, go visit here. Okay Google…We’re impressed… With Google making a vehement amount of money in ad revenue, its newest decision isn’t straying from its successful profiting strategy. When developing new ideas, looking towards trends and key insight is typically a prosperous method. In Google’s case, one key insight came from two online search trends. The first is “Where can I buy this? Where can I find this?” and “How […]

Brand Strategy: Color Psychology 101

The subconscious role colors play in consumer behavior is an integral role in the branding process. With consumers giving us a generous 90 seconds to formulate an opinion about your products and services, you need to win every battle you can if you want your brand to end up on top. So with 62-90% of our initial judgement of brands being impacted by color alone, let’s take the time to understand its importance in shaping your brand. Definitions & Stuff: Know these because these words will likely be referenced in […]

What is a Brand?

Put simply, it’s a relationship. A brand is a promise to act a certain way, to feel a certain way, and to behave in accordance with consistent patterns across every touchpoint from a person, company, or corporation. It’s not a logo. It’s who you are. “Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.” Wally Olins, co-founder of Wolff Olins  Let’s start off simple […]

How Bailey’s Iced Coffee Can Bring Back The ‘Buzz’

To start off, the play on the word “buzz” was incredibly unintentional, so if you giggled from the title of this article, you’re already ahead of the curve. In this case, I am the curve, and you are ahead of me. Seriously, take a look at google trends. Since the product’s release in March 2017, it’s search results have absolutely plummeted and remain on the sea floor. Extending their brand from the liquor category to iced coffee, Bailey’s iced coffee is intended to enable consumers to enjoy their liquor year long, […]

What I Learned From Interning At One Of The Largest Retail Ad Agencies

Dear Student Unsure About Applying For That Internship, If you don’t read any other line, read this one: Go for it. After a semester of breathing room to put my learning experience into perspective, I want to share a few key lessons I took away from my internship experience at one of the largest retail advertising agencies in the world, Zimmerman Advertising. I know this article is long overdue, but I hope the lessons here can help you reach your next goal and push your personal growth beyond your expectation. […]

A Look at the New and Improved Snapchat

Snapchat finally released what their redesigned app is going to look like. The redesign is supposed to launch December 4th, but it will actually be launched earlier in certain test markets. As Evan Spiegal, CEO of Snap Inc. says, their new design has finally “separated the social from the media.” When the app opens, it starts with the camera like before. On the left, are only for things relating to your friends. All of your friends’ messages and stories will be in one place. An even bigger change, is that […]

Where One Retailer Is Taking Online Clothing Brands

Adweek asks, “The internet has rewired the consumer mind, but what does that mean for the fashion world?” And Betabrand answers. The first reason Betabrand is disrupting the industry is by bringing ideas online. Rather than spending months in design and testing processes, they create 3-D renderings of new ideas within weeks where consumers can practically purchase these products straight from the designers on their desktop. Here’s one example courtesy of Betabrand: Betabrand allows designers to upload their own work, and you can also vote for others. If the designs you […]

Companies Casting Shadows on Airbnb

With Airbnb as the unquestionable dominator of the hotel-challenging industry, other brands have followed suit. The two we will focus on in this article are AFAR and onefinestay. Today’s travelers are on the move. They’re booking flights with short notice, taking road trips, and traveling the world. An array of experiences is now sought after at nearly any expense. These brands are making it easier for individuals to have the experiences of a lifetime. Chic in #Paris 📸Rue de Chaillot II. #interiordesign #cosy #winteriscoming #luxuryhome #luxurytravel A post shared by […]

Why Ted’s Pain Cream Ad Stars Greg, Whose Name Didn’t Make It On The Product

Note: Ted’s Pain Cream was created by both Ted and Greg. Ted’s Pain Cream claims to “outsmart pain on a molecular level.” If only it could outsmart Greg’s pain of having his name left off of the product. Strategically renaming the product “Ted’s Pain Cream” from “Resveratech,” Kickstand creative director Matt Bull shoots it straight to Ad Freak, “when they hired us to do their marketing, we told them they needed to rethink the name. We pushed hard for Ted’s, which nearly everyone – including Greg [who is a real […]

Lionsgate’s New “Choose Kindness” Chrome Extension You MUST Download

Lionsgate’s new Chrome Extension detects abusive online content and filters it out to fill your feed with positivity. After downloading it just sign in with your Google account and you’re all set!   You have three different levels of kindness you can set your extension to. I put mine all the way up! Why would you do anything less? In the days leading up to the release of their movie Wonder featuring a young boy who gets bullied, Lionsgate’s film studio created a Google Chrome extension that depicts hateful, mean, and […]

What You Can Learn From This Power Company’s Digital Strategy

Interactive is available at https://loveyourhome.orsted.com With the United States the only damn country who’s government denounces climate change despite a recent contradicting comprehensive report acknowledging human activity as the dominant cause that only the New York Times is talking about, we’re going to look towards international power companies for our innovative green energy media strategies. Specifically, Danish power company Ørsted. With CEO Henrik Poulsen’s vision, Ørsted hopes to change the world and get you involved in the process. ”Our vision is a world that runs entirely on green energy. We want to be a company […]

Spotify Taking A Hint From Snapple?

It’s nothing new for Spotify. In fact, their media buyers took the same approach as last year. They took a fun approach sharing interesting Spotify facts on outdoor advertising mediums. Adweek described their approach as “billboards with snappy headlines based around fun tidbits of user data.”   Taking notes from Snapple’s success, possibly on accident as well, writers utilizes what author Jonah Berger of “Contagious” describes as social currency. Essentially, they share facts worth spreading with a “hey I saw this and bet you didn’t know” kind of twist. The […]

London-Based Agency Uses A Pair Of Jeans To Send A Powerful Message

PIECE OF US/PIECE OF ASS By: Uncreative, The Agency Creatives: Villy Devlioti & Ada Alti Before the #metoo began trending on twitter and extending to other social platforms, Tarana Burke created the campaign as a grassroots movement in 2007 to reach sexual assault survivors in underprivileged communities as she explains to Ebony this past October. “It wasn’t built to be a viral campaign or a hashtag that is here today and forgotten tomorrow… It was a catchphrase to be used from survivor to survivor to let folks know that they were not alone and […]

Spooky Halloween Branding Ideas 👻👻👻

Donuts. Beer. Fried Chicken. Pinterest. It must be Halloween, again! Take a good look at four of the most notable Halloween campaigns of 2017! Pick your favorite then read about what made each of these campaigns worth mentioning! Pinterest: Interactive Haunted House You can go play for yourself, here: https://www.pinteresthauntedhouse.com/ (These images are screenshots taken from https://www.pinteresthauntedhouse.com/) Takeaway: Pinterest’s Haunted House engages with audiences by allowing them to see Halloween decorations through an interactive website. This is a phenomenal idea which prompts the consumer to do more than scroll and pin, but […]

Why Experiential Marketing Is The Future

There is no greater value you can bring to a customer than a smile on their face, and the most personal way to do this is through a human touch. Online, digital, web, banner, and other methods of face-to-screen interactions don’t move audiences more than their favorite movie or tv show. In the same way we love going out with friends or to the park with our dog, we love out of home experiences and interacting with brands in a fun and memorable way.     As customers download ad blockers […]

How to Optimize Voice Search

Man talking into phone

Voice search has been a hot topic lately, and for good reason. The largest living target market, millennials, are already using voice-operated devices in their everyday lives. 37 percent of millennials “‘always or ‘often’ shop online via voice-controlled devices” and “43 percent made a purchase using voice in the past year” as reported by Search Engine Land. To optimize voice search for the web, businesses must create relevant content for consumers, utilize more long-tail keywords, and clearly mark their locations if they have one. Creating relevant content is important because […]